Grammar rules to ignore when copywriting

A quick tip

Ignore any content advice that makes blanket statements like

• Dumb it down

• Choose the simpler word

• Keep it short

These nuggets completely negate Brand Voice, and they make everyone sound the same. People DO read. They just don't read online like they'd read a book. So this quick tip is to write in the Brand Voice of your brand.

If you're using AI, creating a style guide is crucial to get your bot to sound more like your Brand Voice.

So you were a good writer in school ...

That's great! So many of us were.

There's just one problem.

When you write to promote your business, all those academic rules and best practices need to go on a shelf.

Save it for school.

Copywriting is about selling.

And because people read differently online, you want to workwiththeir behavior and not against it.

Here are 3 grammar "rules" to ignore when writing for your business.

1. Never use contractions

2. Never end a sentence with a preposition

3. Long sentences make you sound smart hard to read

This might send some of you into a tizzy, but there aren't any true grammar rules.

They change based on style guides, geography and purpose.

When writing your website, social media, emails or any other sales materials, every "rule" depends on the Brand Voice you want to create.

In fact, every brand should have a style guide, or your own set of rules.

This creates consistency, which develops trust.

We've got this.