A marketing blog for small businesses
Everything here is written by me, Jenn Prochaska. I'm a Message Strategist + Copywriter who is genuinely excited you're here.
With 30+ years in digital marketing, I've written for brands big and small. I've worked at agencies, led in-house creative teams, and written just about everything possible. I'm bringing my expertise to solopreneurs like you. To get these weekly insights delivered to your inbox, sign up today.
Your Guiding Force keeps your marketing on course
Your Guiding Force is the heart + soul of your business, your core identity. It’s the emotional, intangible reason someone chooses your brand over your competition. And it's your first Brand Message.
Get people to follow you on social media
Connecting with your people on social media means knowing who they are first and foremost. You can't dive in and try to sell someone something.
Grammar rules to ignore when copywriting
Writing for school is completely different than writing for your business. So many grammar "rules" simply don't apply. In fact, they can make things worse.
2026 the write difference - All Rights Reserved - PRIVACY POLICY