A marketing blog for small businesses
Good marketing starts with good messaging™
Everything here is written by me, Jenn Prochaska. I'm a seasoned Message Strategist + Copywriter, and as you can see, I'm genuinely excited you're here.
With 30+ years in digital marketing, I've written for brands big and small. I've worked at agencies, led in-house creative teams, and written just about everything possible. I'm bringing my expertise to women, BIPOC and LGBTQ solopreneurs. To get these weekly insights delivered to your inbox, sign up today.
Each message can only serve one purpose
In copywriting, your goal is to sell. Most people who are DIYing their own marketing tend to overload their sentences. This Parker Pens campaign shows the power of keeping it clean, simple and focused.
Uncover Your Guiding Force: the Heart & Soul of Your Business
Your Guiding Force is your first Brand Message. I help you uncover yours.
Your Guiding Force keeps your marketing on course
Your Guiding Force is the heart + soul of your business, your core identity. It’s the emotional, intangible reason someone chooses your brand over your competition. And it's your first Brand Message.
Get people to follow you on social media
Connecting with your people on social media means knowing who they are first and foremost. You can't dive in and try to sell someone something.
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