You’ve probably heard about defining your ideal client. Some people call them personas, others call them avatars. Whatever you call them, just make sure you define them.

And then make sure you adjust them as you learn more about whose problem you really solve. This is definitely a case where we all learn more the longer we’re in business.

On the Empowered Entrepreneur podcast, Jenn Prochaska talks with Gina Ahtof about why defining — and redefining —your ideal client is crucial for your business’s brand messaging.

Some topics we covered include:
– Why defining your ideal client is important
– Steps to identify who your ideal client is
– How honing in on your ideal client makes work more enjoyable

🎙 Tune in to our conversation together here.