Brand Messages | A Copywriting Blog

Copywriting Tips for Your Small Business

Only Work With Marketing People Who Ask These 3 Questions

People have said my marketing approach is unique. They’re pleasantly surprised when I talk about voice of customer interviews, message mining and competitive analysis. It’s good and bad, right? It’s good I have a differentiating process! It’s bad because the fact that others aren’t doing this means businesses are wasting their marketing dollars. It also…

Brand Message Hierarchy 101

One of the reasons why determining your core foundational brand messages is so important is because it clears away the chaos. It does this by creating a hierarchy. We Have So Much to Say … Too Much For all of us business owners, there’s just so much to say about why we’re awesome. We have…

How to Write Your About Us Page for Business

I’ve been following this business coach for a while on Instagram. I love all she has to say! Her posts are energetic, empathetic and inspiring. Her content resonated with me so well that I became interested in one of her programs. It’s expensive (what isn’t?). Investing in my business is essential, though, so I was…

Why You Want Your Messaging to Repel People

If I had a dollar for every time someone told me their product or service was “for everyone,” I’d be pretty set up. If you follow me on the socials, you know I say if you’re talking to everyone, you’re talking to no one. Connecting to the right audience is vital to your business success…

Podcast: The Empowered Entrepreneur

You’ve probably heard about defining your ideal client. Some people call them personas, others call them avatars. Whatever you call them, just make sure you define them. And then make sure you adjust them as you learn more about whose problem you really solve. This is definitely a case where we all learn more the…

TWD In the News: Go Solo

Jenn was recently featured in a Go Solo interview. Check it out here.

Copywriting for the The 5 Stages of Awareness

Creating content is challenging, enjoyable and fun. Okay, I’m obviously biased, and it’s clearly my favorite thing to do. That’s not true for most business owners. If you find it time-consuming, expensive and tedious, you’re not alone. It feels like you have to be all the places, writing all the things. It’s not true. In…

Break the Rules With Your Brand Personality

Are you the kind of person whose entire day is ruined when you see grammar mistakes in the wild? If so, you’re not going to like this. In copywriting, you’ll want to rebel against a lot of those rules. Now, I’m not saying we want to mix up their, there and they’re — I’m not…

5 SEO Moves Every Small Business Should Make

Unpopular opinion, but every business needs to invest in some level of search engine optimization (SEO) for their website. It’s not if, it’s how much. This may scare the small business owner, but it doesn’t need to. Before covid, you could argue this point but after covid, that argument dries up. During the pandemic, 90%…