Brand Strategy Archives - The Write Difference

Category: Brand Strategy

Brand Message Hierarchy 101

One of the reasons why determining your core foundational brand messages is so important is because it clears away the chaos. It does this by creating a hierarchy. We Have So Much to Say … Too Much For all of us business owners, there’s just so much to say about why we’re awesome. We have…

Why You Want Your Messaging to Repel People

If I had a dollar for every time someone told me their product or service was “for everyone,” I’d be pretty set up. If you follow me on the socials, you know I say if you’re talking to everyone, you’re talking to no one. Connecting to the right audience is vital to your business success…

Break the Rules With Your Brand Personality

Are you the kind of person whose entire day is ruined when you see grammar mistakes in the wild? If so, you’re not going to like this. In copywriting, you’ll want to rebel against a lot of those rules. Now, I’m not saying we want to mix up their, there and they’re — I’m not…

An Introduction to Brand Strategy

I often wonder if people understand that the term Brand Strategy encompasses way more than a logo. In fact, truly your strategy should come first, because it guides the logo design. One of the questions I hear most often from entrepreneurs is “How do I create content that comes across the way I want to?”…

@thewritedifference

Shiny object syndrome is real.⁠ ⁠ Let's face i