In the News Archives - The Write Difference

x In the News Archives - The Write Difference

Category: In the News

Podcast: The Empowered Entrepreneur

Podcast: The Empowered Entrepreneur

You’ve probably heard about defining your ideal client. Some people call them personas, others call them avatars. Whatever you call them, just make sure you define them. And then make sure you adjust them as you learn more about whose problem you really solve. This is definitely a case where we all learn more the…

TWD In the News: Go Solo

TWD In the News: Go Solo

Jenn was recently featured in a Go Solo interview. Check it out here.

@thewritedifference

Shiny object syndrome is real.⁠ ⁠ Let's face i

Shiny object syndrome is real.⁠
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Let's face it, there are sooo many voices screaming to the small business owner. The DIY marketing space is saturated.⁠
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Everyone telling us to do THIS and then do THAT. ⁠
No no no wait. ⁠
Now do THAT. ⁠
Oops, we meant THIS.⁠
MAKE ONE MILLION DOLLARS IN ONE SECOND IF YOU JUST TAKE MY PROGRAM WHICH ONLY COSTS ONE MILLION DOLLARS.⁠
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🫠⁠
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* takes a deep breath *⁠
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I've learned there's a delicate balance to staying on top of marketing trends while remaining focused on my own goals. ⁠
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🦋What's working in MY business? ⁠
🦋What aligns with MY ethos?⁠
🦋What is MY path?⁠
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My community has been invaluable in helping me sort through some of these things, so that's a bonus lesson which I've said before. Get yourself a supportive, generous community. ⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

HUGE change for me that, quite honestly, I've only

HUGE change for me that, quite honestly, I've only recently made.⁠
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Again, I was brought up in era of the "customer is always right" and "underpromise/overdeliver" mentality. ⁠
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As soon as I got that little notification, I'd switch over to see what someone needed.⁠
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It's a recipe for fatigue and burn-out. 😵‍💫⁠
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I've read productivity books, engaged coaches and talked to freelancers. It's taken me a while, but have finally gotten out of the habit of checking email throughout the day.⁠
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And, guess what?⁠
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Nothing has suffered:⁠
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🏆Everyone gets their answers within 24-48 hours⁠
🏆I'm giving them better answers because I'm focused⁠
🏆My daily work is getting done when it's supposed to⁠
🏆I enjoy my days more <-- so so so important⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

Like my last post's money lesson, this idea was ne

In fact, it's been crucial.⁠ ⁠ As a GenX, I wa

In fact, it's been crucial.⁠
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As a GenX, I was raised you don't talk about your salary. You do not discuss numbers with anyone but your accountant.⁠
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And yet, it's only when I discuss money that I start to achieve my goals. ⁠
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My first business coaches helped me see my pricing needed to increase because of the value I provide.⁠
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I could then set prices that both represent this value and keep me accessible to my chosen audience.⁠
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On a bigger scale, talking money exposes wage gaps for women, the environmental toll of cheap goods made by cheap labor and many other societal challenges. ⁠
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Without pulling back the curtain, we cannot improve. I'm always happy to talk money with freelancers and give my clients transparent pricing.⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

I tend to run in bursts. I read a book or attend a

I tend to run in bursts. I read a book or attend a seminar, and the motivation runs high. I run, run, run, doing all the things.⁠
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Then I stop.⁠
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As my ADHD friends would say, the dopamine hit has past.⁠
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I also get stuck thinking if I can't do it all, I won't do any. ⁠
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🤯If I can't post the most MIND-BLOWING post, I won't post.⁠
📣If I can't be on alllllllll the socials, I won't be on any.⁠
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Then the what-ifs? start.⁠
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❓What if what I post is stupid.⁠
❓What if what I post isn't right.⁠
❓What if what I post doesn't engage.⁠
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As a good friend tells me often, "oh well!"⁠
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I post anyway, while the uncomfortable thoughts and feelings are there. That's when I see results. ⁠
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In #contentmarketing — and in life — consistently showing up is key.⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners