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How to Write Your About Us Page for Business

I’ve been following this business coach for a while on Instagram. I love all she has to say! Her posts are energetic, empathetic and inspiring. Her content resonated with me so well that I became interested in one of her programs. It’s expensive (what isn’t?). Investing in my business is essential, though, so I was…

5 SEO Moves Every Small Business Should Make

Unpopular opinion, but every business needs to invest in some level of search engine optimization (SEO) for their website. It’s not if, it’s how much. This may scare the small business owner, but it doesn’t need to. Before covid, you could argue this point but after covid, that argument dries up. During the pandemic, 90%…

3 Reasons to Define Your Website’s Purpose

Did you know that your website should have a defined purpose? It’s true. Just like any other marketing tactic, we want to know why your website exists. What is its primary objective? For a retailer, its objective will be to get sales. For a coach, it might be to nurture leads (into eventual sales!). For…

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