x Message Passport | Brand Messaging for the Small Business

Ideal for Businesses of All Sizes

Ideal for Businesses of All Sizes

Large Website

Initial Keyword Research + Analysis

@thewritedifference

Shiny object syndrome is real.⁠ ⁠ Let's face i

Shiny object syndrome is real.⁠
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Let's face it, there are sooo many voices screaming to the small business owner. The DIY marketing space is saturated.⁠
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Everyone telling us to do THIS and then do THAT. ⁠
No no no wait. ⁠
Now do THAT. ⁠
Oops, we meant THIS.⁠
MAKE ONE MILLION DOLLARS IN ONE SECOND IF YOU JUST TAKE MY PROGRAM WHICH ONLY COSTS ONE MILLION DOLLARS.⁠
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🫠⁠
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* takes a deep breath *⁠
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I've learned there's a delicate balance to staying on top of marketing trends while remaining focused on my own goals. ⁠
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🦋What's working in MY business? ⁠
🦋What aligns with MY ethos?⁠
🦋What is MY path?⁠
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My community has been invaluable in helping me sort through some of these things, so that's a bonus lesson which I've said before. Get yourself a supportive, generous community. ⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

HUGE change for me that, quite honestly, I've only

HUGE change for me that, quite honestly, I've only recently made.⁠
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Again, I was brought up in era of the "customer is always right" and "underpromise/overdeliver" mentality. ⁠
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As soon as I got that little notification, I'd switch over to see what someone needed.⁠
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It's a recipe for fatigue and burn-out. 😵‍💫⁠
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I've read productivity books, engaged coaches and talked to freelancers. It's taken me a while, but have finally gotten out of the habit of checking email throughout the day.⁠
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And, guess what?⁠
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Nothing has suffered:⁠
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🏆Everyone gets their answers within 24-48 hours⁠
🏆I'm giving them better answers because I'm focused⁠
🏆My daily work is getting done when it's supposed to⁠
🏆I enjoy my days more <-- so so so important⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

Like my last post's money lesson, this idea was ne

In fact, it's been crucial.⁠ ⁠ As a GenX, I wa

In fact, it's been crucial.⁠
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As a GenX, I was raised you don't talk about your salary. You do not discuss numbers with anyone but your accountant.⁠
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And yet, it's only when I discuss money that I start to achieve my goals. ⁠
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My first business coaches helped me see my pricing needed to increase because of the value I provide.⁠
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I could then set prices that both represent this value and keep me accessible to my chosen audience.⁠
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On a bigger scale, talking money exposes wage gaps for women, the environmental toll of cheap goods made by cheap labor and many other societal challenges. ⁠
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Without pulling back the curtain, we cannot improve. I'm always happy to talk money with freelancers and give my clients transparent pricing.⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners

I tend to run in bursts. I read a book or attend a

I tend to run in bursts. I read a book or attend a seminar, and the motivation runs high. I run, run, run, doing all the things.⁠
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Then I stop.⁠
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As my ADHD friends would say, the dopamine hit has past.⁠
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I also get stuck thinking if I can't do it all, I won't do any. ⁠
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🤯If I can't post the most MIND-BLOWING post, I won't post.⁠
📣If I can't be on alllllllll the socials, I won't be on any.⁠
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Then the what-ifs? start.⁠
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❓What if what I post is stupid.⁠
❓What if what I post isn't right.⁠
❓What if what I post doesn't engage.⁠
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As a good friend tells me often, "oh well!"⁠
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I post anyway, while the uncomfortable thoughts and feelings are there. That's when I see results. ⁠
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In #contentmarketing — and in life — consistently showing up is key.⁠
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#businessownerproblems #entrepreneurgoals #entrepreneurquotes #successquotes #business #entrepreneurlife #growmybusiness #smallbusiness #solopreneurs #creativeentrepreneurship #womanownedbusiness #creativeentrepreneur #entrepreneursofinstagram #writingforbusiness #smallbusinessowners