Copywriting Tips Archives - The Write Difference

Category: Copywriting Tips

How to Write Your About Us Page for Business

I’ve been following this business coach for a while on Instagram. I love all she has to say! Her posts are energetic, empathetic and inspiring. Her content resonated with me so well that I became interested in one of her programs. It’s expensive (what isn’t?). Investing in my business is essential, though, so I was…

Why You Want Your Messaging to Repel People

If I had a dollar for every time someone told me their product or service was “for everyone,” I’d be pretty set up. If you follow me on the socials, you know I say if you’re talking to everyone, you’re talking to no one. Connecting to the right audience is vital to your business success…

Podcast: The Empowered Entrepreneur

You’ve probably heard about defining your ideal client. Some people call them personas, others call them avatars. Whatever you call them, just make sure you define them. And then make sure you adjust them as you learn more about whose problem you really solve. This is definitely a case where we all learn more the…

Copywriting for the The 5 Stages of Awareness

Creating content is challenging, enjoyable and fun. Okay, I’m obviously biased, and it’s clearly my favorite thing to do. That’s not true for most business owners. If you find it time-consuming, expensive and tedious, you’re not alone. It feels like you have to be all the places, writing all the things. It’s not true. In…

Break the Rules With Your Brand Personality

Are you the kind of person whose entire day is ruined when you see grammar mistakes in the wild? If so, you’re not going to like this. In copywriting, you’ll want to rebel against a lot of those rules. Now, I’m not saying we want to mix up their, there and they’re — I’m not…

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