YOUR FIRST BRAND MESSAGE
Uncover Your Guiding Force
Why you work for yourself and why your brand exists aren't the same thing. This one guides all of your marketing efforts. Every. Single. One.
Enroll now and get access to a one-hour workshop and downloadable workbook.
What is your Guiding Force?
Your Guiding Force is your brand's core identity. Traditional strategists call it your Brand Essence. It’s the emotional, intangible reason someone chooses you over your competition. It's your first Brand Message.
Think of it as setting the intention for your business
Every move follows this one. Big brands know it's important to define the Force that guides marketing decisions. They spend big money and energy making sure they get it right.
You might recognize some of these:
Coca-Cola: happiness
Walt Disney World: magic
Nike: authentic athletic performance
Apple: think different
Hallmark: caring shared
When you have a defined Guiding Force
You gain your ideal client's attention and trust
When there's a common bond between your content, offers or website, people understand what you do. They connect with you. And they believe they need you.
Marketing decisions become easier to make
You'll know right away if an opportunity was worth your time, money and energy. Leveraging your expertise is obvious because you're grounded in your purpose.
Your messaging becomes focused and clear
Every word you write ladders up to your brand's why. Marketing tactics all require refined messaging to work and yours is on its way!
"I slept 7 hours straight last night....I haven't done that in months."
A Carry-On Club member
She'd been struggling to know which direction her business needed to go.
When we went through this process, her direction became clear.
Workshop contents
What a Guiding Force is and isn't
How defining your Guiding Force makes your messages unique
What makes an effective Guiding Force
How to discover your brand's intention
Tapping into your Force to create content that attracts your ideal client
You'll receive a downloadable workbook with questions to answer during the workshop.
What you get
A process that sets your brand's intention
Messaging that's more clear and consistent
An emotional connection that prevents you from being a commodity
Stand out from the competition
Relief from confusion and disorganization
Can we be honest?
I like to keep things real. (It's a core value of mine.) So let's state the obvious but-often-not-talked-about.
Your marketing needs to work, like now. Mine too! Ideas bounce in your head like it's Grand Central Station. Saaaaaaame. You need actionable insights, not another theory. Amen! It's all about action for me.
Content creation sucks. It can! It gets better, though, when you know your foundational Brand Messages. By defining your Guiding Force, you'll have content ideas you could post today.
Every marketing tactic you'll ever learn will only work if you have your messaging in order.
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"Every single time I talk with Jenn whether she is leading a workshop or ... a networking event, I walk away feeling inspired and empowered to share my message even more clearly. Jenn is phenomenal at what she does on every level!"
Allison Smith
Strong Mama Fitness
About your teacher (me!)
I wrote Dolly Parton's first internet marketing plan
Hi! I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter. I have nearly 30 years of experience in marketing.
I started in 1997, and the internet was new. The label I worked for was about to release Dolly’s first-ever bluegrass album.
We leveraged the new mp3 to get her exposure. I sent fan sites a CD if they put our banner ads up. To Dolly, I explained the difference between a download and stream. I even had sponsors lined up for her to do a live stream, but she got nervous about the technology and backed out. That’s how new all this was.
This “new media,” the people I worked for, and Dolly launched my career.
Since then, I've managed websites for multi-million-dollar corporations, NHL and NFL teams. I've written for brands like Toyota, Mercedes-Benz, Oreo Cookie, Stonyfield Organic, Nissan/INFINITI, Kraft Foods, Cleveland Clinic and American Greetings, for banks, local plumbers, therapists and nutrition coaches. I’ve launched technology and health brands.
Digital marketing and I grew up together. Now, I want to teach you what I know.
Good marketing starts with good messaging™
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"Jenn has such a high level of professionalism and experience with real attention to detail that I didn’t know I could get. She made unbelievable changes that took root right away and skyrocketed almost immediately."
Jeff Prochaska
J-Pro Event Management
What to expect
Each workshop costs $57
We meet on Zoom
Plan to be online for 2 hours
Once you register, you'll receive an email with guidance
Can't make it? No worries. You'll get access to the recording and the workbook
This is right for you if you ...
Have multiple offers and struggle to talk about them collectively
Aren't sure which marketing tactics the most sense
Have trouble knowing which ideas are worth implementing
Want to stand out from the competition
Appreciate human, expert guidance that you can build upon
Want your content to actually move people toward you
This workshop is designed for
New and established businesses who are DIY-ing their marketing
Solopreneurs who haven't defined their brand
Content creators on Facebook, Instagram, YouTube or Substack who want their content to be cohesive
Coaches and consultants who want to stand out
Course, membership, digital product creators
E-commerce brands looking for marketplace longevity
Enroll now
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"Jenn is so kind to work with and insanely creative. She is helpful with her guidance and really takes the time to explain suggestions."
Lindsy Rivera
Creative Attunement
Good marketing starts with good messaging
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