website copywriting for businesses of all sizes
Website Strategy & Copy
You have seconds to tell someone they're in the right place
Does your website set you apart from your competition? It will when I'm done with it.
Your website is your home port
It's the port where all the ships dock. Every marketing move you make brings people to your website.
Let's make sure it's ready for visitors
This isn't about creating a pretty online brochure. No. Your website needs to be selling. It needs to do the heavy lifting.
3 ways to know if you're ready for me to write your website
You wrote your initial one yourself
Nearly everyone writes their own website. We have to! Money is tight, right? But there comes a time when your business is ready for the next level. Ready to get it right.
You have your Message Passport®
In order for a website to sell for you, it has to use your foundational brand messages. Period. I won't write a website without them. Either you get your Message Passport from me or if you have a document from an agency, I'll review.
People aren't buying on it
Confused people don't buy. It takes someone to come in, clear out the unnecessary copy and help visitors know where to go.
The Message Passport was a game-changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner.
Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond ...
I'm always impressed with the way she communicates with clients and can take the lead on projects to help shape content. Jenn creates momentum in our projects ...
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Isn't it time you ...
had a website that actually made you money?
Yeah, I think so, too.
Website strategy & copy:
what's included
Websites vary in size and function—that's where the strategy comes in. I'll create a strategy that makes sense for your customer's journey.
Kick-off meeting
You have the curse of knowledge. You're too close to your business to discern what your clients know or don't know. As an outsider, I'm experienced in asking the questions your client's are asking. We use this information to write in a way that attracts people.
1–2 hours long, depending on business size
Virtual via Google Meet
I lead the discussion
Site map + content plan
Recommended pages
Preliminary content outline
Includes 404 page: page not found
Includes privacy policy
Proofreading in design
SEO-friendly website copy
I firmly believe that every website should be SEO friendly. I write the behind-the-scenes content that gives you a foundation. It lets Google know you exist and helps it show you in relevant results.
Whether or not we should spend the money to optimize it, depends on your client's journey to you (and your budget). Keyword research is a different investment. We'll discuss this in your Kick-off meeting.
Focus keyphrase
Page titles
Meta descriptions
URL recommendations
Style guide
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