BRAND VOICE GUIDES FOR SMALL BUSINESSES
Create your brand's consistent & authentic Vibe
Never again question whether you're on-brand
How you say it is more important than what you say
In marketing, a small business’s brand voice can set you apart. It gives your words emotion, and we know people buy on emotion. Let’s craft yours.
Consistency builds trust
Ever have that person in your life who sounds one way when they're talking to you but a completely different person when talking in a group? It's unnerving. It raises our spidey senses.
5 reasons to get your custom brand voice guide
Consistent messaging
Make sure your audience can relax when they engage with your content. No surprises is a good thing in branding!
Stronger brand recognition
Your people will recognize you before they even see your name. A brand voice can also differentiate you!
Faster, better content creation
Your brand voice guide keeps you sounding like you—whether it's an email, a sales page or an Instagram caption.
Clearer, more human connection
In the age of AI, this is even more important (and it was pretty important before).
Faster onboarding or outsourcing
Ready to hire that social media manager? Perfect! Hand them your voice guide, and they'll know how to write like your brand.
The Message Passport was a game-changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner.
Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond ...
I'm always impressed with the way she communicates with clients and can take the lead on projects to help shape content. Jenn creates momentum in our projects ...
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Isn't it time you ...
Stop sounding like everyone else?
Yeah, I think so, too.
Brand Voice Finder Session + Guide
You give me one hour of your time, and I'll craft your brand voice. Your intentional voice is what makes your messages authentic and memorable.
How it Works:
One hour
Live via Google Meet
We'll review results
I'll then create your Brand Voice Guide, which contains:
Your Brand Voice Type
There are 9 main brand voice types, as determined in your brand voice finder session. We use your type as the basis and then refine it be unique to your business.
Your Brand Voice Pillars:
Important words
Important-but-not-essential words
Words to avoid
How to Create Your Voice:
Desired readability level
Vocabulary
Sentence length
Punctuation
Word length
Preferred capitalization
Grammar guidance
Emoji and GIF use
You'll receive a video walk-through and your PDF guide. The style guide portion is in a Google Doc (or MS Word, if you prefer) since it's a living breathing document. You'll add to it as needed.
Recommended pages
Preliminary content outline
Includes 404 page: page not found
Includes privacy policy
Proofreading in design
SEO-friendly website copy
I firmly believe that every website should be SEO friendly. I write the behind-the-scenes content that gives you a foundation. It lets Google know you exist and helps it show you in relevant results.
Whether or not we should spend the money to optimize it, depends on your client's journey to you (and your budget). Keyword research is a different investment. We'll discuss this in your Kick-off meeting.
Focus keyphrase
Page titles
Meta descriptions
URL recommendations
Style guide
Your investment:
$750
2026 the write difference - All Rights Reserved - PRIVACY POLICY