BRAND VOICE GUIDES FOR SMALL BUSINESSES
Create a Consistent & Authentic Vibe
How you say something is more important than what you say
In marketing, a small business’s brand voice can set you apart. It gives your words emotion, and we know people buy on emotion. Let’s craft yours.
Consistency builds trust
Ever have that person in your life who sounds one way when they're talking to you but a completely different person when talking in a group? It's unnerving. It raises our spidey senses.
Your brand voice guide gives you consistency
5 reasons to get your custom brand voice guide
Consistent messaging
Stronger brand recognition
Faster, better content creation
Clearer, more human connection
Faster onboarding or outsourcing
The Message Passport was a game-changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner.
Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond ...
I'm always impressed with the way she communicates with clients and can take the lead on projects to help shape content. Jenn creates momentum in our projects ...
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Isn't it time you ...
Stop sounding like everyone else?
Yeah, I think so, too.
Website strategy & copy:
what's included
Websites vary in size and function—that's where the strategy comes in. I'll create a strategy that makes sense for your customer's journey.
Kick-off meeting
You have the curse of knowledge. You're too close to your business to discern what your clients know or don't know. As an outsider, I'm experienced in asking the questions your client's are asking. We use this information to write in a way that attracts people.
1–2 hours long, depending on business size
Virtual via Google Meet
I lead the discussion
Site map + content plan
Recommended pages
Preliminary content outline
Includes 404 page: page not found
Includes privacy policy
Proofreading in design
SEO-friendly website copy
I firmly believe that every website should be SEO friendly. I write the behind-the-scenes content that gives you a foundation. It lets Google know you exist and helps it show you in relevant results.
Whether or not we should spend the money to optimize it, depends on your client's journey to you (and your budget). Keyword research is a different investment. We'll discuss this in your Kick-off meeting.
Focus keyphrase
Page titles
Meta descriptions
URL recommendations
Style guide
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