BRAND VOICE GUIDES FOR SMALL BUSINESSES
Go from blah to hell yeah
by crafting your brand's authentic vibe
it's how you'll stand out
Whether humans or bots are writing on behalf of your business, a Brand Voice Guide is essential for your small business. And my approach is different, specific.
Few things get you noticed faster than a well-defined, intentional Brand Personality
Don't settle for a voice that's "friendly and professional."
First, these adjectives are subjective. Second, who isn't? To stand out, you need a Brand Voice that dives deeper and goes further. That's always been true, but it's certainly even more true since AI came on the scene.
How you say it is more important than what you say
Without a defined Brand Voice, you risk sounding boring, devoid of feeling. We know people buy on emotion. In fact, 95% of our buying decisions are made by our subconscious. We buy on emotion and justify with logic.
Same message, different voice, different result
Research from Nielsen Norman Group found that tone alone changes how people see your brand. It shapes whether they think you’re friendly, trustworthy and someone they’d want to work with. It even affects whether they’d recommend you.
A consistent Voice across platforms builds trust
Ever have that person in your life who sounds one way when they're talking to you but a completely different person when talking in a group? It's unnerving. It raises our spidey senses. People need to trust you before they buy from you.
This isn't just an interview where I then go and make stuff up. It's a Finder Session, where together, we get super specific about how you want your brand to sound.
I was trained in this process by one of the best. When clients go through it, they are blown away by how accurate it is at drawing out how they want their business to show up.
Before the session
To purchase a Brand Voice Guide + Session, pay a 50% deposit
You'll then receive an email with a Branding Questionnaire to fill out
You also get a link to schedule the session at your convenience
During the session
We meet virtually for about 90 minutes. The session is recorded, and I interview you.
You tell me about your business. Things like what you do, who you sell to, how you want to sound.
I give you a whole lot of adjectivesone by one, and you decide their priority in your Voice.
Once we agree on 4–9, I tell you your Brand Voice Type. There are 9, and they serve as the basis for yours
After the session
I write for about 5 business days, crafting and writing in your unique Voice.
You receive a video walkthrough, taking you step by step through the guide.
You have two rounds of revisions. When the Voice is where you want it, I add in AI directions (if you've chosen that package).
Voilà! You have a guide filled with directions that a writer, social media manager, email marketer, and yes, a chatbot can follow.
What's inside your Brand Voice Guide
You give me 90 minutes of your time, and I'll craft your intentional voice to make your messaging authentic and memorable.
Your Brand Voice Pillars:
Important words
Important-but-not-essential words
Words to avoid
How to Create Your Voice:
Desired readability level
Vocabulary
Sentence length
Punctuation
Word length
Preferred capitalization
Grammar guidance
Emoji and GIF use
You'll receive a video walk-through and your guide. Everything is delivered as a Google Doc (or MS Word, upon request).
Recommended pages
Preliminary content outline
Includes 404 page: page not found
Includes privacy policy
Proofreading in design
SEO-friendly website copy
I firmly believe that every website should be SEO friendly. I write the behind-the-scenes content that gives you a foundation. It lets Google know you exist and helps it show you in relevant results.
Whether or not we should spend the money to optimize it, depends on your client's journey to you (and your budget). Keyword research is a different investment. We'll discuss this in your Kick-off meeting.
Focus keyphrase
Page titles
Meta descriptions
URL recommendations
Style guide
Get a guide written for humans
$1,125
Get a guide written for humans + AI. I include bot-specific directions because bots don't think.
$1,425
5 reasons to get your custom Brand Voice Guide
Consistent messaging
Make sure your audience can relax when they engage with your content. No surprises is a good thing in branding!
Stronger brand recognition
Your people will recognize you before they even see your name. A brand voice can also differentiate you!
Faster, better content creation
Your brand voice guide keeps you sounding like you—whether it's an email, a sales page or an Instagram caption.
Clearer, more human connection
In the age of AI, this is even more important (and it was pretty important before).
Faster onboarding or outsourcing
Ready to hire that social media manager? Perfect! Hand them your voice guide, and they'll know how to write like your brand.
Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner.
Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond ...
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Jenn is so kind to work with and insanely creative. She is helpful with her guidance and really takes the time to explain suggestions. I can’t wait to continue to work with her more!
Jenn is incredibly talented, and the knowledge she shares brings so much value. Hearing her present has added practical skills and insight that I can apply to my business and I always walk away with useful ideas or strategies.
Isn't it time you ...
Stop sounding like everyone else?
Yeah, I think so, too.
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