The most Comprehensive brand message guide ever
Your Message Passport gets everyone traveling in the same direction
People trust brands that are consistently authentic
Before you can travel the world, you need a passport — unique, universally accepted proof that you are who you say you are. The same is true in marketing. Introducing the Message Passport®.
We're going to get clear on who you are, what you do and how you do it—and then we're going document it
Your Message Passport® is a foundational document that you'll use throughout your marketing journey. It makes every decision easier and every piece of content more effective.
How your passport helps you attract more clients
Use the language your people use
The reasons we think people buy from us are almost always wrong. Through voice-of-customer interviews, I'll get the real scoop.
Position your business as the #1 choice
Standing out isn't optional. We're in a trust deficit, so brand position is more crucial than ever. There's always competition. Sometimes it's other brands, sometimes it's beliefs.
Craft a brand voice that connects
Brand voice is the most underused aspect of marketing. I have nothing to back that up, but I see it time and time again. Let's make sure your business has personality!
Setting your brand's foundation is a blend of data, insights and creativity
Interviewing past clients gives us a more honest look at the transformation you created. Mining for messages online informs how people are talking about their needs. And audience research shows us their behaviors. All of this informs your messaging.
Anyone can come up with a fancy headline.
But if it doesn't generate sales, what's the point?
If you're using AI to generate content, you need to tell it your brand messages. Otherwise, it'll give you the same thing everyone else is getting.
Isn't it time you ...
Stop getting lost in all the marketing noise and start building a business that sells?
Yeah, I think so, too.
Your Message Passport has everything you need to communicate about your business
Whether you're writing everything or you're ready to outsource, this keeps you consistent. Consistency earns trust.
Competitive Review
VOC + Message Mining:
✔ 3 one-on-one voice of customer interviews
✔ Survey your email list and social media followers
✔ Review/testimonial analysis
✔ Forum message mining (e.g., Reddit)
✔ Social media message mining
✔ Podcasts where you're the guest
✔ Podcasts in your niche
1–2 Ideal Client Personas
Foundational Brand Messages:
✔ Guiding Force
✔ Brand Promise
✔ Unique Value Proposition
✔ Brand Positioning Statement
✔ One Key Message (Sometimes a slogan/tagline. Sometimes not.)
Supporting Brand Messages:
✔ Who We Are (in plain English)
✔ Brand Story
✔ Mission Statement
✔ Company Boilerplate for PR needs
All content includes a preliminary US trademark search.
Brand Voice Finder Session: This ensures your content always sounds the way you want it to sound, no matter who's writing it.
Content Style Guide: A must-have and often-forgotten guide that keeps everyone writing in the same direction.
Your investment starts at $3,750
with add-ons available
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