Your Message Passport
Define your One Key Message
Before you can travel the world, you need a passport — unique, universally accepted proof that you are who you say you are. The same is true in marketing.
Before someone buys from you or does business with you, they need to trust you. Memorable, differentiating and authentic messaging that’s consistent at every touchpoint creates that trust.
Comprehensive Brand Message Guide
Keep everyone writing the same thing in the same way
Ideal for Businesses of All Sizes
A beautifully designed PDF for you to give to your employees, graphic designer, developers — anyone who writes on behalf of your business. Everyone will always know who you’re writing to, what you’re writing, where you’re writing, why you’re writing and how to write.
Competitive marketplace review:
- Review of 3 competitor websites
- Value Proposition comparison
- Brand Personality comparison
Voice of customer analysis:
- 3 voice of customer interviews
- Analyze reviews
- Analyze testimonials
Ideal client personas:
- Ideal client #1
- Ideal client #2
Foundational brand messages:
- Guiding Force
- Brand Promise
- Unique Value Proposition
- Brand Positioning Statement
- One Key Message
Supporting brand messages:
- Your brand story
- Mission statement
- Company boilerplate
All messaging includes preliminary US trademark search.
Brand voice:
- 1-hour virtual session to define brand voice type
- Vocabulary, tone and cadence defined
- Readability level
Content style guide
STARTS AT:
$3,500
Developing Brand Messages Is Like Planning Your Dream Vacation
Your Itinerary
Through research & analysis, an in-person workshop and some super-secret methods (not really), you’ll experience my exclusive process that makes it easy and, dare I say, fun!
Destination (Mission Statement)
Without a destination, a trip doesn’t exist. Where is your business headed?
Guiding Force (Brand Essence)
Think of this as your compass. What drives everything your business does?
Set Expectations (Brand Mood)
What kind of trip is this? How do you want them to feel reading your content?
Pack Your Bags (Brand Promise & Value Proposition)
Don’t overstuff your messages! You need 2 things: value + emotion.
Travel Guide (Brand Voice & Tone)
Your content needs a guide. Let’s define your business personality.
Fellow Travelers (Competitor Research)
Others have gone before you. What can you learn from them and how are you different?
Who Gets a Postcard? (Ideal Target Customer)
Not everyone is going to care about your trip — or your business. What problems do you solve and for whom do you solve them?
Identification (One Key Message)
If the ID portion of your passport isn’t accurate, well, you can’t travel. Your One Key Message that positions you in the marketplace. And it’s essential.
Book Your Discovery Call
See if you're ready for your Message Passport.™
Happy Travelers
aka clients
We hired Jenn because our previous copywriter just couldn't capture my client's brand personality. Jenn was fantastic. Once she had all the information, Jenn perfectly expressed the essence and voice of this company. My client was amazed that Jenn was able to get results so fast when the other writer couldn't!
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner. I love that she's always learning new skills and best practices. If I could keep Jenn all to myself, I would—but I’ve recommended her services many times!
Jenn is our go-to copywriter. I'm always impressed with the way she communicates with clients and can take the lead on projects to help shape content. Jenn creates momentum in our projects and makes sure the team stays up to date on crucial steps. Her certifications strengthen her credibility as a writer and marketing expert, which gives us and our clients confidence.
I'm not one to mince words—Jenn is a good egg. I enjoyed working with Jenn because she brought ideas to the table. She was never just showing up or filling a slot. I needed a copywriter who was accountable, creative, and flexible, and Jenn met all my expectations. She's a pleasure to work with.
As an IT solutions company, we have a lot of projects. Jenn can handle it all. I love how she works with clients, conducts interviews, and comes back to the table with better ideas. She's smart, always on time, quick to reply to messages, and gives great feedback on writing. Jenn has exceeded all my expectations.
I heard Jenn talk about branding at a women's networking event and wanted to bring her enthusiasm to my business! Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond to educate herself—working hard to understand behavioral health so she can create valuable writing.
