The most Comprehensive brand message guide ever
It's Time to Get Your Message Passport
Before someone buys from you or does business with you, they need to trust you
Before you can travel the world, you need a passport — unique, universally accepted proof that you are who you say you are. The same is true in marketing.
Memorable, differentiating and authentic messaging that's consistent at every touchpoint creates trust.
Your Website is Home Base Let's make sure it's ready for arrivals
It's the port where all the ships dock. Every marketing move you make brings people to your website.
Your brand voice guide gives you consistency
Attract more clients with your newfound clarity
Use the language they use
The reasons we think people buy from us are almost always wrong. Through voice-of-customer interviews, I'll get the real scoop.
Position your business as the #1 choice
Standing out isn't optional. We're in a trust deficit, so brand position is more crucial than ever. There's always competition. Sometimes it's other brands, sometimes it's beliefs.
Craft a brand voice they'll love
Brand voice is the most underused aspect of marketing. I have nothing to back that up, but I see it time and time again. Let's make sure your business has personality!
The Message Passport was a game-changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
In addition to being a fantastic writer, Jenn is smart, approachable, and funny. Working with Jenn is like having another creative partner.
Jenn helped me expand my brand to new markets, keeping me on message and simplifying my content. Jenn goes above and beyond ...
I'm always impressed with the way she communicates with clients and can take the lead on projects to help shape content. Jenn creates momentum in our projects ...
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Isn't it time you ...
Solidify your messaging, so you're clear in who you servce, how you help and why others should buy?
Yeah, I think so, too.
Website strategy & copy:
what's included
Websites vary in size and function—that's where the strategy comes in. I'll create a strategy that makes sense for your customer's journey.
Kick-off meeting
You have the curse of knowledge. You're too close to your business to discern what your clients know or don't know. As an outsider, I'm experienced in asking the questions your client's are asking. We use this information to write in a way that attracts people.
1–2 hours long, depending on business size
Virtual via Google Meet
I lead the discussion
Site map + content plan
Recommended pages
Preliminary content outline
Includes 404 page: page not found
Includes privacy policy
Proofreading in design
SEO-friendly website copy
I firmly believe that every website should be SEO friendly. I write the behind-the-scenes content that gives you a foundation. It lets Google know you exist and helps it show you in relevant results.
Whether or not we should spend the money to optimize it, depends on your client's journey to you (and your budget). Keyword research is a different investment. We'll discuss this in your Kick-off meeting.
Focus keyphrase
Page titles
Meta descriptions
URL recommendations
Style guide
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