YOUR Comprehensive brand messagING PLATFORM

Everything your business needs to be remembered + chosen

From defining your ideal client and Brand Positioning to your Brand Voice and One Key Message, your Message Passport^® gives your business its marketing foundation. It's a guide that directs every move you make.

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Without a strong foundation, marketing is chaotic

Continually guessing is expensive

Without a foundation, every caption, email and sales page is a brand-new blank page. That's hours you don't have, spent on words that still don't sound like you want them to.

Your highest return on investment is unknown

Whether its networking events or content creation, you have no idea what, if anything, is working. Marketing tactics need a messaging foundation, and if the message underneath isn't clear, you're paying to make the confusion louder.

Scaling efficiently is nearly impossible

You've built something good and want it to grow. But if you can't consistently say exactly what makes it different, the people who need you the most will never choose you.

People trust brands that are consistently authentic

Before you can travel the world, you need a passport — unique, universally accepted proof that you are who you say you are. The same is true in marketing. Introducing the Message Passport^®.

We'll get clear on who you are, what you do and how you do it—and then we'll going document it

Your Message Passport^® is a foundational document that you'll use throughout your marketing journey. It makes every decision easier and every piece of content more effective.

How your passport helps you attract more clients

Use the language your people use

The reasons we think people buy from us are almost always wrong. Through voice-of-customer interviews, I'll get the real scoop.

Position your business as the #1 choice

Standing out isn't optional. We're in a trust deficit, so brand position is more crucial than ever. There's always competition. Sometimes it's other brands, sometimes it's beliefs.

Craft a brand voice that connects

Brand voice is the most underused aspect of marketing. I have nothing to back that up, but I see it time and time again. Let's make sure your business has personality!

Setting your brand's foundation is a blend of data, insights and creativity

Interviewing past clients gives us a more honest look at the transformation you created. Mining for messages online informs how people are talking about their needs. And audience research shows us their behaviors. All of this informs your messaging.

Anyone can come up with a fancy headline.

But if it doesn't generate sales, what's the point?

If you're using AI to generate content, you need to tell it your brand messages. Otherwise, it'll give you the same thing everyone else is getting.

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Your Message Passport has everything you need to communicate about your business

Whether you're writing everything or you're ready to outsource, this keeps you consistent. Consistency earns trust.

Competitive Review

VOC + Message Mining:
✔ 3 one-on-one voice of customer interviews

✔ Survey your email list and social media followers

✔ Review/testimonial analysis

✔ Forum message mining (e.g., Reddit)

✔ Social media message mining

✔ Podcasts where you're the guest

✔ Podcasts in your niche

1–2 Ideal Client Personas

Foundational Brand Messages:

✔ Guiding Force

✔ Brand Promise

✔ Unique Value Proposition

✔ Brand Positioning Statement

✔ One Key Message (Sometimes a slogan/tagline. Sometimes not.)

Supporting Brand Messages:
✔ Who We Are (in plain English)

✔ Brand Story

✔ Mission Statement

✔ Company Boilerplate for PR needs

All content includes a preliminary US trademark search.

Brand Voice Finder Session: This ensures your content always sounds the way you want it to sound, no matter who's writing it.

Content Style Guide: A must-have and often-forgotten guide that keeps everyone writing in the same direction.

Your investment starts at $4,750

with add-ons available

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Isn't it time you ...

Stop getting lost in all the marketing noise and start building a business that sells?

Yeah, I think so, too.

Jenn Prochaska is a brand messaging strategist and website copywriter for women-owned businesses and solopreneurs. Based in Cleveland, Ohio, she created the Message Passport® framework and runs the Carry-On Club for women solopreneurs.