a marketing community for women solopreneurs

Learn to DIY your messaging like the experts

Welcome to the Carry-On Club, where we do this together

If you're a woman solopreneur, founder or business owner, who is doing your own marketing, you're no longer flying solo.

Marketing your business isn't easy. Some days, it's all turbulance.

You want someone to create content for you but can't afford it yet

So you post random sh*t or stop all together. It's just too much. I get it. I, too, have had days where I just wanted to burn it all down.

You know you can help people but struggle to put it into words

You can't be expected to be as good as a trained copywriter! Good thing for you I am, and I have expert friends. It's also nearly impossible to write for yourself.

You've taken courses and read blogs but are still overwhelmed

Of course you are! There is a lot that goes into successfully marketing your business. No one's shown you the path you need to take.

You want to stop guessing

We call it spaghetti marketing when you try stuff to see what works. It's not that you're not thinking it through, but there isn't a content strategy behind it. You're not sure what's not working. You just know it's not. And because you're smart, this is super frustrating.

You already know messaging is crucial

Marketing tactics without content that connects is like booking a hotel room before deciding where to go. Good messaging is a non-negotiable, and it starts with crafting your foundational Brand Messages.

You need an actionable framework

Learn that framework in the Carry-On Club. Marketing is a journey, and your Message Passport proves you are who you say you are. It contains everything from your ideal client personas to your One Key Message. It's a living, breathing document that guides all your marketing decisions.

Good marketing starts with good messaging

In the Carry-On Club, we'll build your Message Passport®. a comprehensive guide to direct your content creation. More than do's and don'ts, you'll get insights into your ideal clients, decide how to position yourself in the market and create a Brand Voice that gives your business a personality!

Your Message Passport includes answers like:

  • Who is most likely to buy from you

  • What potential clients believe

  • What content is likely to connect

  • Who you're competing against

  • How you stand out in the marketplace

  • What tone you use in marketing materials

The business journey is better when you're not alone

Think of the Carry-On Club™ as the airport lounge between flights — a place to exhale and remember you're not the only one in this. Here you can discuss your struggles, celebrate your wins, and ask all the questions you've been afraid to ask.

There are 3 levels to choose from. Each level builds your Message Passport. I teach you the framework I use when writing for 6- and 7-figure clients. I created it, so a non-marketing person understands it. You'll learn aside other female solopreneurs, rooting you on and supporting your goals. There are intentional networking opportunieis and

As the pilot in this venture, I'm passionate about empowering members of marginalized communities. Women-owned, Black-owned and LGBTQ-owned businesses must stay in business. We make money, we get a voice. If you're not here for that, this isn't your space.

Picture your business with marketing that works

You know how to write your website, social media and emails

You have a clear picture of who is most likely to buy from you, and what they need to know.

When people ask what you do, you have a clear answer

This isn't about becoming an expert copywriter, but it is about making sure your content is focused and memorable.

Content stops being a burden and starts bringing in clients

Yes, your marketing can work. It's about keeping it simple and authentic. And, yes, marketing can absolutely work.

This isn't influencer bullsh*t. It's not something I learned while building my business. This is a repeatable process that advertising agencies and big brands all over the world use. I just made easy to understand for the non-marketer.

I created the community for women solopreneurs that I wanted but couldn't find

Every time I'd host a workshop for solopreneurs, women would talk to me afterwards.

They'd tell me stories of spending thousands of dollars on courses that left them overwhelmed and "specialists" who failed. I'd ask them questions about their ideal client and unique value proposition.

They'd stare at me blankly, clearly feeling ashamed. Then they'd ask me where they could learn the right ways to promote their business.

I had no place to send them.

So I created one.

Hi! I'm Jenn, Message Strategist & Founder of the Carry-On Club™.

I'm an expert copywriter, with nearly 30 years of experience. I've written for some of the biggest and smallest brands. I want to teach you everything I know.

I'm also a solopreneur who creates my own content, all while taking care of my family, trying to fit in a workout, and be socially active.

Women need to stay in business and make money. That's how we get a voice, that's how we're heard. She who makes the money makes the rules. (And we need new rules.)

AS SEEN ON

The Carry-On Club is like carry-on luggage. It's light, easy and exactly what you need for the trip. That's my philosophy.

Every single time I talk with Jenn, I [feel] inspired and empowered to share my message even more clearly.

Allison Smith

Strong Mama Fitness

Jenn makes creating your own marketing an absolute breeze. I always leave with the best ideas for my business that I feel are achievable and inline with what my brand message is.

Taylor Lockhart

Taylor Made Design

Just this week, I was chosen to be in the "hot seat" and explore one of my marketing ideas....The membership and the community are so helpful to me as a solo-preneur.

Annette Garsteck

Annette Garsteck Career Consulting

Choose the Carry-On Club level right for your business journey

At each level, you receive the Message Passport workbook. You don't get everything all at once because there's an order that makes the process work. Plus, that would add to your overwhelm. As you attend workshops on an area, you receive the corresponding workbook pages.

Base

Perfect if you're just getting started. You pay a low monthly fee and then purchase individual workshops at $57 each as you wish. It's a great way to check it out.

Upgrade

You get instant access to all past and current workshops. Each workshop is $57, so for the same price, you get so much more!

Priority Boarding

You get everything in the Upgrade level plus my eyes on your messaging. We'll refine it in our 1:1 sessions. This is when your business really takes flight!

$27 / month

Get 2 months free when you sign up annually 🎉

  • DIY Message Passport framework
  • Private community
  • Monthly networking call, mastermind-style
  • Marketing plan workshop
JOIN

$57 / month

  • Everything in base plus:
  • Free access to all workshops, past, present and future
  • Weekly coworking sessions
  • Monthly office hours

$197 / month

  • Everything in Upgrade plus:
  • Monthly hot seats
  • Monthly 60-minute 1:1 mentoring where we craft your messaging and marketing plan together

Take a peek inside ...

This is your spot if you ...

  • Write your own social media, website, emails, all the things

  • Need strategies you can act on before you finish your coffee

  • Want a place where you can ask the "dumb" questions and get expert answers

  • Believe clear, authentic messaging is the foundation of every good marketing decision

  • Want to be surrounded by people who get the hustle, uncertainty and pride of building something great

If small businesses run by women, BIPOC and LGBTQ+ people are going to thrive, we need marketing that isn't going to break the bank.

Stay inspired, with us, together

Running a business isn't for the weak. The women I know doing it are mothers, caregivers, young and driven. We aren't meant to do this along, none of it. We're meant to do it in community.

What is the Carry-On Club?

This is a membership that helps you practice marketing, not just learn about it. Choose from 3 levels, based on your revenue and needs.

Who can join the Carry-On Club?

Anyone can join it, but it's designed for women solopreneurs or founders who are doing their own marketing.

Why did you start the Carry-On Club?

I do a lot of workshops out in the community. After nearly every single one, someone would come up to me and ask where they could go to learn the right way to promote their business. I had no place to send them, so I created one.

Will I get templates to follow?

Yes and no. The problem with templates is that it makes everyone's content sound and look the same. You need to stand out! You will receive a template of my signature Message Passport® framework, however, that you will in as you learn more. Any template I give you will guide you on how to come up with your own brand's answers. This is about celebrating what makes your business the choice for your clients.

Is this on Facebook?

Nope. It's a private community hosted on Funnel Gorgeous. You can learn more about this tool and all of the software tools I use here.

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