Marketing Workshop for SOLOPRENEURS: Craft Your Brand Voice Guide

Take your messaging from blah to hell yeah

How to stop sounding like everyone else and actually get noticed

Live workshop: Friday, October 23 @ 10:00am–12:00pm ET

Can't make it? Register and get lifetime access to the recording.

You're posting but have nothing to show for it

Getting anyone to like or comment on your social media posts is impossible, even when you give them your very best stuff.

Even when you know what to write, you're not sure how to write.

  • Everything you write sounds "dumb" (to you)

  • Is dancing on TikTok really necessary?

  • You want to be "professional" but it sounds boring

  • You send emails and no one clicks

  • You've started leaning on AI because you're tired, just so tired

Writing for your business feels exhausting. It doesn't have to.

Craft a Brand Voice Guide & give your business personality

Attend this live marketing workshop and in under 2 hours, your business will have a voice, literally.

When you have a defined Brand Voice Guide

You attract the right people and repel the wrong ones

Your tone comes across exactly as you want it to. It resonates. It creates emotion. You're creating the connection that has to happen before someone buys from you.

People trust it when you tell them you can help

There's so much content out there, so much manufactured using templates or chatbots. Your Brand Voice becomes so recognizable that people know it's safe to trust you.

You're not ignored or dismissed by those who matter

You stop their scroll when you say something so relatable, they have to read it. They choose you over the competition because they like your vibe and want more of it.

If you have a logo but not a voice, your business is silent

Two parts make up your Brand Personality

Your visual identity (logo, colors, fonts) and your Voice. If you haven't defined your Voice, your audience can't connect.

And, no, "friendly and professional" isn't enough. (Those are subjective, anyway.)

Consistency creates trust

Every point of contact with your potential client should sound like you want it sound.

Separate your business voice from your personal voice

The last thing you want is for your bad mood to seep into your content. With a Brand Voice Guide, you have a roadmap to follow.

Save time, energy and money in creating your content

As a solopreneur, you're doing all the things. With a Brand Voice Guide, you never have to struggle with how to write something.

Attend the hands-on workshop

  • Understand how to use Brand Voice

  • Learn when to use your personal voice vs your brand's voice

  • Are you funny? serious? compassionate? direct? cheeky? Let's decide!

  • Craft a guide that keeps you consistent when you write

  • How to use AI (if you want)

  • Content Lab: take action

Get your Brand Voice Guide

  • A clear picture of where your tone aligns and differs from that of your business

  • 5 brand voice pillars to apply every time you write

  • Decide on vocabulary preferences

  • Know when to

  • Tone map for how to sound on your website, email, and social media

  • Do's and don'ts

  • AI directions (if you want them)

Everyone knows you shouldn't go grocery shopping when you're hungry

That's when you make bad choices. (No shame, I do it too.) The next day you want a vegetable only to find cupcakes.

The same is true for solopreneurs who create their own content. When you don't have a defined Brand Voice, and you're crabby, it seeps into the content.

Ever try to record a reel when you're mad at your spouse? What about when no one's buying? I literally saw someone post a reel saying essentially "I've given you everything and you're still not buying." It hurt to watch.

No one's going to buy from you if you're desperate, demeaning or angry—UNLESS that's your consistent Brand Voice.

⭐️⭐️⭐️⭐️⭐️

Every single time I talk with Jenn whether she is leading a workshop or ... a networking event, I walk away feeling inspired and empowered to share my message even more clearly. Jenn is phenomenal at what she does on every level!

Allison Smith

Strong Mama Fitness

I wrote Dolly Parton's first internet marketing plan

Hi! I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter. I have nearly 30 years of experience in marketing.

I started in 1997, and the internet was in its infancy.

Growing up in digital marketing, I've written for brands like Toyota, Mercedes-Benz, Oreo Cookie, Stonyfield Organic, Nissan/INFINITI, Kraft Foods, Cleveland Clinic and American Greetings.

I’ve written websites + more for every size of business in just about every industry, from the big brands to banks, local plumbers, therapists and nutrition coaches. I’ve launched technology and health businesses.

I believe every business of every size deserves access to expert messaging. You need messaging to fuel your business.

And that's exactly what you'll get here.

⭐️⭐️⭐️⭐️⭐️

Jenn has such a high level of professionalism and experience with real attention to detail that I didn’t know I could get. She made unbelievable changes that took root right away and skyrocketed almost immediately. I highly recommend her to people who need help...

Jeff Prochaska

J-Pro Event Management

What to expect

  • Each workshop costs $57

  • We meet on Zoom

  • Plan to be online for 2 hours

  • Once you register, you'll receive an email with guidance

  • Can't make the live date? No worries. You'll get access to the recording, worksheets and slides.

🎉 Enroll now 🎉

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⭐️⭐️⭐️⭐️⭐️

Jen is so kind to work with and insanely creative. She is helpful with her guidance and really takes the time to explain suggestions.

Lindsy Rivera

Creative Attunement

This is right for you if you ...

  • Have clarity around what you do and the transformation you provide

  • Need some dedicated time to hone in on your messaging

  • Appreciate human, expert guidance that you can build upon

  • Want your content to actually move people toward you

  • Always wonder why some content resonates and some falls flat

This workshop is designed for

  • New and established businesses alike

  • Done-for-you service providers using digital marketing for leads

  • Content creators on Facebook, Instagram, YouTube or Substack

  • Coaches and consultants who want to stand out

  • Course, membership, digital product creators

  • E-commerce brands with a social media presence

This isn't a boring marketing class for small businesses. It's hands-on action. You'll leave with your Brand Voice Guide + some content ready to go.

And we'll have fun along the way.

5 reasons not to attend this Brand Voice workshop

  • You're perfectly happy sounding like everyone else

  • You enjoy rewriting the same caption 14 times

  • You aren't passionate about being successful

  • You're hoping to mistakenly offend potential buyers

  • You don't care if your marketing works or not

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