meet Jenn prochaska

I empower your business

through memorable, differentiating & authentic messaging

And we have fun doing it. I promise.

MY STORY

I wrote Dolly Parton's first internet marketing plan. Long, long ago, when the internet was a new thing.

I started in 1997, and the internet and my career were in their infancy.

Hi! I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter. I have nearly 30 years of experience in sales, marketing and messaging.

Growing up in digital marketing, I've written for brands like Toyota, Mercedes-Benz, Oreo Cookie, Stonyfield Organic, Nissan/INFINITI, Kraft Foods, Cleveland Clinic and American Greetings.

I’ve written websites + more for every size of business in just about every industry, from the big brands to banks, local plumbers, therapists and nutrition coaches. I’ve launched technology and health businesses.

I've worked at agencies, led in-house creative teams, and written just about everything possible. Today, 6- and 7-figure businesses trust me to write their foundational messaging and websites — the very same thing I now teach.

I believe that every business of every size deserves access to expert messaging.

I empower entrepreneurs. You need messaging to fuel your business.

And that's exactly what you'll get here.

Some of the many brands I've written for:

My pet peeves

  • Influencers disguised as copywriters

  • Designers who say they write copy*

  • The phrase "Marketing is magic." It's not.

  • Copywriting best practices that negate brand voice

  • People giving me AI-generated feedback

*There are very very very few that can actually pull this off.

Mission

My mission is to empower ambitious businesses through memorable, differentiating and authentic brand messaging.

Core Values

LIVE ENTHUSIASTICALLY: I love a good story, and I can’t wait to dive into yours.

ACHIEVE TOGETHER: You can trust I’ll do everything in my power to help you get where you want to go.

EMPOWER SMALL: When people are given the opportunity to put food on the table by doing what they love, they experience gratitude, pride and sincere fulfillment. That’s a cycle we want to empower.

KEEP IT REAL: I don’t care about the Oxford comma. Aren’t there better battles to pick?

Non-Negotiable

How boring would the world be if we were all the same? No, thanks.

Anyone associated with The Write Difference celebrates diversity. We value basic human rights for all, regardless of sex, gender, race or sexual orientation.

All are welcome here.🏳️‍⚧️

A portion of every project goes to the Greater Cleveland Food Bank

It's my Guiding Force in Action

Happy travelers

(aka clients)

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Good marketing starts with good messaging.

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