Brand Messaging Consultant for Small Businesses
Upgrade Your Messaging to First Class
Empowering small businesses, tiny brands and solopreneurs through Brand Messaging. You're authentic, unique and memorable. Your brand should be too.
Marketing shouldn't make you seasick
Marketing is a broad term
It's like saying transportation, which describes everything from a skateboard to a 747.
I'm talking about the process of connecting with your people through messaging so that they know, like and trust you enough to buy from you.
Promoting yourself shouldn't feel icky
There are too many bros and influencers out there. Everyone claims to have the one answer to all your problems.
There isn't one answer to marketing, but when it's authentic and ethical, promoting your business comes naturally. It can actually be fun!
Message first, tactics seconds
Posting on social without writing your Brand Messages is like booking a hotel before you know where you're going.
What to start Google ads? Leverage your email list? Great! First, get your Brand Messages. Next, make sure your website is ready. Only then are you sailing from a secure port. This is the way.
Brand messaging is your foundation
And it needs to be written down. When you get a logo, your designer gives you a guide of what to do and what not to do. That's what the Message Passport® does, only for your content strategy.
And it needs to be written down
Introducing your Message Passport®. a comprehensive guide to direct your content strategy. It's more than just do's and don'ts. It's insights into your ideal clients, content pieces you'll use over and over again, a Brand Voice Guide to keep your tone consistent—and more. (Don't like that em dash? Put it in your Passport!)
Who is most likely to buy from you?
What do potential clients believe?
What content is likely to connect?
Who are you competing against?
How can you stand out in the marketplace?
What tone do you use in marketing materials?
These are just some of the answers you'll get when we work together. There's much more, so much more.
Let's work together
Hire me to create your Message Passport
You give me 2 hours of your time, and I do the research & analysis to produce your Message Passport®. When you're established, these elements won't change. When you're new, they evolve. It's like planning your dream vacation. Do plans change? Sure, but you see how those changes affect everything else.
Hire me to write your website
All roads lead to your website. We want people from social media to come to your website. If you have a brick-and-mortar, people will first search you online. I've been writing websites since they existed (just about). Let's make sure yours works as hard as you do!
Join my club to get community + mentoring
Where are my women solopreneurs at? If you're DIYing your content, this is for you. I've created the Carry-On Club where we create your Message Passport and write your website, together. It's unlike anything else because it starts with messaging but doesn't end there.
Which path fits where you are?
Done for you
Hire me if you:
Have the budget to outsource your messaging
Know your ideal client and what sets you apart
Are ready to hand off content creation
Need a website that sells while you work
Want your AI tools working from a clear message
Do it yourself, with support
Join the Carry-On Club if you:
Feel lost and overwhelmed by marketing
Took a course but still feel unsure
Create your own content and never know what to write
Chase shiny objects instead of following a plan
Want an expert in your corner and a community that gets it
Hi there!
If you watched my talk at the Thriving through Motherhood Summit, you already know a bit about me.
I created this workbook to help you maximize your content efforts.
I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter with 27+ years of marketing and writing experience.
I founded Write Marketing because solopreneurs need expert guidance.
I'm not someone who makes outlandish promises about generating millions of dollars with one hack.
I didn't learn copywriting from TikTok.
I've worked at agencies, led in-house creative teams, and written just about everything possible. Today, 6- and 7-figure businesses of all sizes trust me to write their foundational messaging.
If you've been burned by people who say they're experts only to find out they're not, I'm so sorry. Unfortunately, it happens more than it should.
You won't find that here.
No influencers, only experts.™
Meet your captain (me!)
I'm Jenn Prochaska
Message Strategist + Copywriter
I have 27+ years of marketing and writing experience. I'm not an influencer. I'm an expert. (I have many thoughts on marketing influencers, but I digress.)
I've written for every size of business across nearly every industry, from Toyota, Oreo Cookies and Cleveland Clinic to local plumbers, therapists and coaches.
Brand messages and writing websites are my jam.
The Message Passport® has been a game changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
Sandra Wint COACH + Founder, me-her-us
Lori Spivey Energy practitioner
Working with Jenn has provided me the insight and boost I needed to take my business to the next level.
Marketing isn’t magic. It’s intentional, and you need a map.
Your content strategy is crucial for your success. It's like planning before you travel. Could you go without a map, reservations or guide? Sure. But you'll most surely waste time, spend more money and feel grumpy the entire time. Grumpy is no fun.
Where do you want to go?
We need to know why your business exists, what drives it into existence. When you know that, marketing decisions become easier to make.
Who's going with you?
Not everyone who needs or wants what we have to offer will buy from us. I'll help you connect with those who will in ways that feel right.
Drop your pin
What makes you different than other solutions? We need to drop your pin, claim your spot! I'll guide you on standing out in the marketplace.
Learn more about the 6 brand elements every business needs
In the time it takes you to fold a load of laundry, this 7-minute video shows you how to stop guessing and start marketing with clarity.
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