A marketing blog for small businesses

Good marketing starts with good messaging™

Everything here is written by me, Jenn Prochaska. I'm a seasoned Message Strategist + Copywriter, and as you can see, I'm genuinely excited you're here.

With 30+ years in digital marketing, I've written for brands big and small. I've worked at agencies, led in-house creative teams, and written just about everything possible. I'm bringing my expertise to women, BIPOC and LGBTQ solopreneurs. To get these weekly insights delivered to your inbox, sign up today.


Uncover Your Guiding Force: the Heart & Soul of Your Business

Published on: 01/09/2026

Your Guiding Force is your first Brand Message. I help you uncover yours.

Uncover Your Guiding Force: the Heart & Soul of Your Business

Your Guiding Force keeps your marketing on course

Published on: 24/08/2026

Your Guiding Force is the heart + soul of your business, your core identity. It’s the emotional, intangible reason someone chooses your brand over your competition. And it's your first Brand Message.

Your Guiding Force keeps your marketing on course

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