The #1 mistake solopreneurs make is not knowing who is most likely to buy from them. That’s about to change.

Every marketing move you make rests on having a clear picture of the person most likely to buy from you.

This 48-page workbook contains everything you need to raise your know, like and trust factor. It explains the reasons behind this process. There are questions and spaces to work through fears you may have around defining an ideal client. It can be a scary thing to pick one or two people to focus on — especially for the marketing newbie.

Guided by prompts and fillable spaces, you'll define your ideal client's demographics, psychographics and stage of awareness. Each activity is laid out in easy-to-follow steps.

At the end you'll be shown how to use AI to write a creative persona (aka avatar) to truly bring this person to life.

Workbook Details

Written for those selling directly to consumers
Fillable PDF
Can be saved multiple times. As your ideal client evolves, you can repeat this process.