Marketing content that misses the mark wastes your time and money. Not anymore.

The 5 Stages of Awareness framework, pioneered by Eugene Schwartz in 1966, remains essential for targeting your messaging effectively. Every prospect moves through these stages—from unaware to most aware—and your content must meet them where they are.

This workbook guides you through identifying which stage your ideal client is at and crafting content that moves them down the funnel toward purchase. You'll learn why educational content works at the top of the funnel while sales messages convert at the bottom.

With guided prompts and fillable spaces, you'll define your ideal client's stage of awareness and understand exactly what messaging will resonate with them.

Workbook Details

Part of the comprehensive Ideal Client workbook series
Fillable PDF
Written for B2C businesses
Can be saved and revisited as your business evolves