How people buy is fascinating! We tend to mostly buy on emotion, justifying our decisions with logic later. Knowing this drastically changes how you want to approach your content creation.

In this 2-hour, hands-on live workshop, I'll show you how to build these insights into your content. We'll focus on emails, but you can (and should!) use what you learn in your social media, on your website, when you speak — everywhere!

Workshop is limited, so sign up today!

✨Together, we will:

Dive into how people typically buy
How to influence in non-icky ways
How to apply these insights ethically

✨You'll get the most from this workshop, if you have:

Defined at least one target customer
A clear understanding of your service/product
At least some idea of your brand personality